PR 2.0
LHJ Takes Ladies Lounge on the Road
Ladies Home Journal is launching an event series for its Ladies Lounge blog, with stops planned in Charlotte, NC during the Southern Women’s Show between September 16 and 19 and Minneapolis’ Mall of America on October 19.
“Charlotte and Minneapolis have the double benefit of being important newsstand markets for Ladies’ Home Journal and they present a unique opportunity to reach thousands of women at once,” Alicesa Vongluekiat, associate publisher/marketing of Ladies’ Home Journal told PRNewser via email. She went on to write that the Southern Women’s Show is “expecting more than 30,000 attendees” and the Mall of the America gets “more than 100,000 visitors each day.”
The events will include makeovers, mini-massages, a photo shoot, products samples, and more, she continued.
The Ladies Lounge blog launched August 2009. These off-line events are a way to build on something that has been successful, Vongluekiat wrote.
“The Ladies’ Lounge is a brand name that easily translates to a live event and gives us a way to reach women in a new way,” she said.
Next year, Ladies’ Home Journal plans to expand the event to four additional markets.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 1:51 pm by www.mediabistro.com
UPDATE: Rbb Public Relations Acquires Thorp & Company
Rbb Public Relations has acquired Coral Gables-based Thorp & Company, a firm specializing in issues management, professional services, and B2B marketing. Thorp & Company staffers will work out of rbb’s Miami and Fort Lauderdale offices.
“This economy presents great opportunity for those who are bold enough to think big and bring creative ideas to the table,” Christine Barney, CEO of rbb Public Relations says in the release.
According to the press release, the acquisition strengthens rbb’s issues management and financial services practice areas. Thorp’s client roster has included PNC Financial and DuPont. This is the second acquisition for rbb. Earlier this year, the firm acquired Haber & Quinn in Fort Lauderdale.
A video clip about the acquisition and an update after the jump.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 12:31 pm by www.mediabistro.com
It Won’t Matter
Posted on 7 September 2010 | 11:30 am by chrisbrogandotcom
Ballard and Heinonen Named B-M Co-Market Leaders
Burson-Marsteller has named Cheryl Heinonen and Nathan Ballard co-market leaders for Northern California. They will be responsible for leading the San Francisco team and growing the B-M business in that area. Ballard, MD in the media practice and the issues and crisis group, and Heinonen, MD of the US corporate practice, will retain those roles as well. Jennifer Graham Clary, who served as interim market leader, will continue as global technology practice chair. Both execs joined the firm in early 2010. They will report to the firm’s US president and CEO Patrick Ford.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 11:26 am by www.mediabistro.com
Drake University Gives Itself a D+
Wow. Drake University has launched a new marketing campaign in which the school touts the value of its educational offering by promoting the “D+ Advantage.” According to Yahoo! News, students and faculty have pointed out that a D+ really isn’t the image a university might want to project. One would think the school or its outside PR help (!) would’ve thought of that. Nevertheless, the school is sticking with it. Good luck with that.
[Image via Drake University website.]
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 10:21 am by www.mediabistro.com
Audio Manufacturer Altec Lansing Selects MWW
Altec Lansing, manufacturers of audio products such as speakers and earphones, has selected MWW Group to increase brand awareness and reputation among audio enthusiasts and mainstream consumers. MWW’s consumer marketing team has already launched an awareness campaign for the Octiv Mini sound system, an iPhone and iPod charger.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 9:10 am by www.mediabistro.com
NYT: Democrat Campaign Websites Lack Clear Agenda
New York Times columnist Nate Silver and his news assistant took a closer look at the campaign websites for both Democrats and Republicans in 33 Congressional districts and came to the conclusion that the Democrats “are having trouble articulating a clear set of policy goals.” According to the post on the FiveThirtyEight blog, while the Republican agenda is focused on issues including the health care bill, the deficit, and immigration, Democrats tend to focus on issues that don’t necessarily lead to policy proposals like jobs, education, and energy. Silver’s post included a detailed breakdown of the issues highlighted on the various campaign websites and a look at the stats for the races in different states.
“Democrats, meanwhile, who two years ago seemed to have a glut of agenda items, are now having trouble articulating to their constituents exactly what a Democratic vote would gain them,” Silver writes.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 8:56 am by www.mediabistro.com
Retired Padilla Speer Beardsley CEO John Beardsley Dies at 73
John Beardsley, retired CEO of Padilla Speer Beardsley, died last Thursday at the age of 73 due to complications from heart surgery. Beardsley began his career as a journalist with newspapers in South Dakota and Minnesota, and the Associated Press. He made the move to PR in 1968 and joined Padilla and Speer in 1979. He was added to the company name when he became chairman of the firm in 1987. He retired in 2001.
During his career, Beardsley also served as national president of the PRSA for four years and oversaw the media relations effort behind former Soviet president Mikhail Gorbachev’s 1990 visit to the Twin Cities.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 8:10 am by www.mediabistro.com
Former WH Press Secretary Myers Joins Glover Park as MD
Former White House press secretary Dee Dee Myers has joined The Glover Park Group as MD of the firm’s public affairs practice. Myers was press secretary during the first two years of the Clinton administration.
Since leaving the White House, she has appeared on broadcast networks as a political analyst and commentator, authored the book Why Women Should Rule the World, and worked as a contributing editor for Vanity Fair.
New Career Opportunities Daily: The best jobs in media.
Posted on 7 September 2010 | 7:41 am by www.mediabistro.com
“But We Can’t Do That”
There were some interesting reactions to my recent Jack Bauer post on and off this blog. Aside from those who enjoyed the analogy, those who disagreed responded (predictably) with comments such as:
But we can’t do that
I would be fired for acting like that!
You haven’t worked in corporate culture like ours
Typical reactions from those who are likely going to have typical futures.
This weekend I was reading a mid-western newspaper while doing some traveling, and in it there was a story on job tips. Two of the tips were “follow the resume submission process of the company you want to work for” and “use keywords in your resume to stand out in resume management software.” These are tips to get noticed by a bureaucrat, not tips to actually position yourself as a unique, creative individual. However, in today’s society, the creative individuals are the most successful and most in demand precisely because they don’t follow the masses.
Society pushes us to follow a process. In fact, throughout our lives we are pushed to stay in a system and follow rules. It is up to you to break these rules. People who say “we can’t do that” should inspire you to do exactly that.
Tying this back into marketing – I have heard similar reactions from companies I’ve consulted with over the years (and even other consultants) on transformative ideas. Reactions such as the above are common, as are “that’s pie in the sky” or “yeah, that’s nice but we can’t actually implement that.”
And yet when you push such companies (or individuals) to answer the “we can’t do that” question, it almost always comes down not to a lack of ability and resources, but a lack of willpower. They’re not willing to commit, willing to deliver passion, or willing to put soul and personality behind their initiatives.
These same companies (or professionals) wonder why their marketing or company aren’t the buzz of the industry. When they are afraid of failure, afraid of risk, try to please everyone and otherwise fearful of the world, it’s actually simple why they don’t win. They don’t deserve results – no one following a paint-by-numbers approach to marketing (or life) does.
People naturally rally against those who stand out or try to actually implement something unique – they’re afraid of change or simply trying to protect the current state of things. They can’t help it, don’t hold it against them. Instead of letting it bother you, execute and prove them wrong.
“But We Can’t Do That” is from The Future Buzz, a Blog Covering Digital Marketing
Posted on 7 September 2010 | 6:03 am by TheFutureBuzz
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