Who I am

by admin on March 24, 2010

Jeremy

Jeremy is an experienced, talented and dynamic marketer in enterprise, software and web worlds, who has run award-winning programs and teams from F500 companies to the hottest agencies. During his career he has developed a reputation at the forefront of the latest technology marketing trends; a world-class content and communications expert and executive brand builder; able to build and drive a cohesive team; with a unique ability to work with the indistinct to derive concrete results, and be able to boil it all down to what really matters.

  • Smart, a very quick study and technology savvy.
  • Flexible with a wide experience from managing large groups to acting as a trusted influencer.
  • Able to relate to the engineers, sales, customers, or develop a boardroom strategy.
  • Helped brand launch numerous well-known technologies, such as Java and Solaris.
  • World-class content expert, building reputations of well-known technology CEOs.
  • A de facto go-to person for exec comms and latest online communications trends.
  • Successfully built and defended multi million dollar agency business.
  • A respected leader in online community infrastructure.
  • A blogger, tumble and video blogger and a prolific writer.

Experience

Co-founder, White Label (whitelabelcommunications.com)  (2010~)

  • White Label Communications provides traditional and digital communications strategy, and low-cost value-added communications infrastructure products and services to brand and sell.  MyMediaReport.com is used by agencies and startups and provides low cost news and social media tracking and reporting fully integrated with WordPress blogging.
Senior Director, Customer and Partner Communications, Field Marketing  (2009~2010)
  • A new initiative to bring together top down and peer to peer collaborative community communications for all customer and partner communications into one program. Managing all people and infrastructure portals, wikis in field related communications.
Senior Director,  Virtualization and Services Line of Business Global Initiatives, Sun Microsystems Inc (2005~)
  • Reinvigorating Sun’s customer engineering community with an innovative online infrastructure.
  • Running demand creation for a billion dollar virtualization marketing initiative globally.
  • Re-building a portfolio of campaigns for Sun’s $5B services sales practice.
  • Establishing a global field communications program for customers and partners.
  • Restructuring sales and partner portals used by 11,000 partners and 15,000 employees.
  • Working with Sun customer facing CTOs on communicating visionary technologies.
  • Running numerous short video news briefing channels and programs.
Director, Messaging & Positioning Initiative (2004-2005)
  • Working with the management team to re-brand Sun and create a content-excellence program.
  • Established company messaging processes and quality standards.
  • The company guru at positioning and messaging for critical company launches and events.
  • Produced and delivered highly successful company value prop and messaging training.
Sabbatical (2004)
  • Sabbatical for family illness.
Senior Director, US Marketing & Global Briefing Network (2001-2004)
  • Re-organized re-established credibility for 120 people across the U.S., working across commercial and government sectors supporting a $4B US sales organization.
  • Re-deployed global marketing group of 500 people into account, partner and mid-market roles.
  • Segmented top customers and partners into a new standard company-wide data model.
  • Re-focused sales leadership team to communicate high impact new strategy to partners.
  • Ran Sun’s global briefing network and re-established credibility with sales and executive team.
  • Doubled global briefings to 1,600 companies annually & rebuilt a new $20M briefing center.
  • Re-engineered sales engagement to improve quality and commitment by sales and executives.
  • Number one rated quality and volume presenter in the center.
Director to Senior Director, Global Communications (1998-2001)
  • Directed all aspects of global communications functions, including broadcast and print media and analyst relations, internal communications, investor, all launch events.
  • Centralized 100+ people and rescaled the organization and budget during downturn.
  • Developed Sun’s image Sun through the dot-com boom to a market cap exceeding IBM.
  • Twice won Sun’s marketer-of-the-year award.
  • Secured placements in global news media;  innovations in metrics and online tools.
  • Ran most of the company’s major corporate events, from logistics to content.
  • Built Sun’s corporate 45+ people media and analyst relations, global events and executive image development functions during time of massive expansion.
  • Created the first truly successful executive communications functions in the company.
Speechwriter, Industry PR Group Manager (1995-1998)
  • Longest-lasting speechwriter to Scott McNealy and Sun’s management team.
  • Orchestrating up to 500 speeches annually into fully produced shows.
  • Successfully helping develop the image and reputation of Scott McNealy (Sun CEO), Ed Zander (ex CEO Motorola), Eric Schmidt (now CEO Google) and members of Sun’s management team
  • Managed financial services and then industry PR, putting Sun in the first cover stories of several national newspapers and magazines, as a result winning several awards.
Senior Account Executive, Shandwick Hi-Tech (1993-95)
  • Managing services and financial services industry public relations business in excess of $5M annually the agency of record for Sun and for other Silicon Valley accounts
  • Developed successful account relationships, led new business, won WSJ’s “tackiest” PR award.
Advertising & Corporate identity, Technical Writing and Communications, Unisys Europe
  • Implemented rebranding for Unisys across the Europe, produced annual reports and videos.
  • Launched numerous direct mail and customer reference programs.
  • Displaced entire central print production department with new buying and production system.
  • Created several award winning technology magazines used globally.
  • Pioneered meta-tagging to typesetting for production of all documentation to halve costs.
  • Chargeable professional services consultant writing LINC 4GL programs, promotional and technical documents and interactive training systems.
Other experience
  • Worked in a California bank as a trader, telex operator and collections clerk.
  • Analyst-programmer in ICL’s UK R&D department.

Education

  • University College London, Bachelor of Arts/Science Degree (Honors), Geography.
  • St Augustine High School, San Diego, Ca. All A grades sophomore year.
  • Elizabeth College, Guernsey, Channel Isles, United Kingdom.

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